If A is your account, and xA is the lower limit that you will tolerate (your ruin), but yA is your profit target, then your risk of ruin is:
Probability that a Kelly better achieves yA before xA = P =
y * (x - 1)
P = -----------
(x - y)
If x is 1/2 and y is 2, this means you will quit trading when you are down 50%, but your chances of doubling your money are 2*(1/2 - 1)/(1/2 - 2) = 67%
Probability that your balance reaches yA before it reaches xA.
x^((2/f) - 1) -1
P = -------------------
(x/y)^((2/f) -1) -1
With a half-Kelly bet (f=.5), you have an 88% chance of doubling your money before you lose half of it.